About the Role
Campaign Performance Manager
Remote – US
Full time
At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.
Our mission is to empower our customers to advance healthcare, and our success starts with our teammates.
Owens & Minor teammate benefits include:
- Medical, dental, and vision insurance, available on first working day
- 401(k), eligibility after 30 days of employment
- Employee stock purchase plan
- Tuition reimbursement
- Development opportunities to grow your career with a global company
The Campaign Development Manager oversees data management for campaign-related activities, ensures timely completion of action items, and monitors campaign performance. This role involves proactive tracking of campaign execution, issue resolution, financial impact analysis, and reporting of campaign results to leadership. By analyzing key metrics and providing detailed insights, the Campaign Development Manager optimizes campaign effectiveness and drives business growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Oversee management of campaign-related data, ensuring that patient response data is properly stored and accessible for future use cases.
- Supervise completion of action items originating from campaign responses, including updates to patient attributes in relevant systems and generation of order intakes when applicable.
- Monitor day-to-day performance of campaigns to identify failures and track ongoing progress.
- Proactively track end-to-end campaign execution, monitoring expected versus actual outreach to identify issues in practical or technical process design.
- As necessary, collaborate with relevant teams to promptly reconcile issues in campaign design.
- Size financial and patient experience impact of campaigns in the long term.
- Build and maintain data processing tools to monitor outreach status and key metrics (e.g., response rate, opt-out rate, etc.); report key statistics from daily operations to assess performance.
- Define and analyze the impact of campaigns, including isolated impacts on revenue per order, order frequency, and population size, to measure the overall effectiveness of outreach efforts.
- Create cost/benefit analysis, as appropriate, to ensure efforts net an effective return and represent the best opportunities/priorities.
- Summarize and report campaign results to leadership, including calculated impacts versus actuals, providing detailed insights on campaign performance and areas for improvement.
- Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
- N/A
MINIMUM REQUIRED QUALIFICATIONS
Education and/or Experience
- Combination of education and/or experience equating to a four-year college degree.
- 3-5 years creating and implementing successful outreach/retention/engagement that have led to revenue growth.
- Experience within a call center environment.
- Channel strategy and/or customer program / engagement experience.
- Previous management, supervisory, or lead experience
Certificates, Licenses, Registrations or Professional Designations
- N/A
SKILLS, KNOWLEDGE AND ABILITIES
- Strong collaboration and verbal/written communication skills
- Strong creative, analysis, and planning skills
- Strong customer service orientation and personally models the way.
- Self-starter who deals well with ambiguity
- Ability to analyze data from team tools and leverage findings to implement process/tool changes as needed.
- Rigorous attention to detail
- Developing and executing strategic plans
Computer Skills
- Proficient MS Applications: Excel, Office, PowerPoint, Visio, Project required.
- Ability to source and master new software to meet business needs.
Language Skills
- English (reading, writing, verbal)
Mathematical Skills
- College level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.
PREFERRED QUALIFICATIONS (only include Preferred Qualifications if needed)
Education and/or Experience
- Direct-to-consumer marketing or selling experience a plus, but not required
- Healthcare product experience a plus, but not required