Job Description
Campaign Specialist
locations
Virtual Georgia
Virtual Texas
time type
Full time
job requisition id
JR-016582
Job Description
Campaign Specialist – Virtual
Who We Are
Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life’s other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 235,000 partners and customers in more than 90 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation. For more information, please visit solera.com.
The Role
We are looking for a Campaign Specialist that manages the marketing calendar with the client and internal AutoPoint teams. The responsibilities include but not limited to campaign execution, reporting and analysis. The ideal candidate will have a background in marketing data, direct and digital marketing, campaign analytics and the automotive industry.
What You’ll Do
Create and manage a marketing calendar based on input from the corporate clients, dealers, Regional Account Directors and the Account Director
Identify ongoing content needs based on multiple dealer request
Present new ideas and approaches to clients in Word, Excel and/or PowerPoint
Manage the creative development and programming process through Salesforce
Supervise the creative approval process between the internal teams and client
Confirm legal disclaimer accuracy and approval with client and internal teams
Interact between Account Team/Client and other departments such as Production, Operations, Marketing Helpdesk, and Tech Ops
Facilitate the efforts of defining or providing the campaign list criteria for data processing
Handle the final QC of all templates and list audits for campaigns prior to going live
Coordinate mass deployment efforts for email and direct mail campaigns, as needed
Process campaign orders and facilitate order management as needed
Track and provide campaign results for clients and field team
Prepare activity reports for guidance of management
Create and manage proofs for clients and field team as needed
Create and manage tracking of specific campaigns to share with clients and team members
Pull counts and costs for campaigns as needed
What You’ll Bring
Effective communication skills with the ability to keep others adequately informed through appropriate communication methods
Customer Service with the ability to manage difficult customer situations, meet commitments, respond promptly to customer needs and proactively solicit customer feedback to improve service
Extremely strong attention to detail
Project management skills with a proven ability to prioritize and manage multiple projects simultaneously under tight deadlines
Excellent written and verbal communication skills
Strong Excel and analytical skills
Team player mentality
Creative thought process to identify innovative solutions
Aptitude to learn new software systems designed to optimize workflows and consistency
Experience with direct and digital marketing, campaign mechanics and management
Automotive marketing experience, ideally with sales incentives and legal disclaimer process for campaigns