Job Description
Communications and Marketing Manager
Cambridge, Massachusetts, United States | Full-time | Fully remote
Job Summary
The Communications and Marketing Manager manages all communications and marketing efforts for Second Nature. Reporting to the Director, Communications and Marketing, this position is responsible for content (including digital) creation and implementation, as well as the management of all aspects of Second Nature’s social media presence and website. This position also works across the organization (and with organizational partners when relevant) to ensure consistent, effective, and on-brand communications and marketing support of all projects, programs and events. This position is expected to be comfortable working both independently and collaboratively with internal team members and external stakeholders, and be able to thrive and pivot priorities (when necessary) in a fast-paced environment.
Responsibilities
General
- Develop and implement communications and marketing plans to effectively support and promote all Second Nature projects, program initiatives, and events.
- Maintain a comprehensive communications calendar in Airtable.
- Process staff communications requests via Airtable-based system.
Content Development
- Write, edit, and distribute content such as newsletters, press releases, blog posts and website pages, marketing emails, social media posts and campaigns, media kits, talking points, and more.
- Develop and review resources (guides, white papers, etc) and external communications (one-pagers, partnership outreach documents, etc) to ensure clear and consistently branded communication.
- Work directly with contractors and consultants including video editor and graphic designer.
Storytelling
- Maintain and enhance Airtable-based story bank.
- Work with communications and marketing teams at the colleges and universities within the Second Nature network to develop compelling climate action stories (digital and written) that elevate their campus and community work to create climate solutions.
Media Relations
- Serve as the first point of contact for all media inquiries, develop and distribute media pitches, and build media relationships.
- Track news outlets daily and report on relevant articles, stories, updates, and information.
- Maintain and grow a media database.
Social Media and Website Management
- Manage all aspects of Second Nature’s social media presence (website, LinkedIn, Facebook, Instagram, Twitter, YouTube).
- Build compelling graphics and video content for social media.
- Manage all website updates.
- Work with website support contractor to troubleshoot and resolve issues and keep the website platform and modules up to date.
- Support the redesign and launch of a new website.
Data and Analytics
- Build and maintain monthly metrics report across all communication channels.
- Work in collaboration with the Climate Programs Data Manager to monitor, report and present on online engagement analytics (web, email platform, social media).
- Leverage key metrics across platforms to optimize content, messaging, and distributions.
Required Skills
- Experience and/or degree in communications or marketing.
- Exceptional communication abilities, including writing, copy editing, speaking, and active listening.
- In-depth knowledge of best writing and messaging practices for external audiences, public and media relations, marketing copy, and social media.
- Demonstrated proficiency in Adobe Creative Suite, Canva, and video production tools such as Adobe Premiere.
- Great project management skills, including time management, goal-setting, multitasking, and prioritization. Past experience with project management platforms such as Monday.
- Good analytical, strategic, problem-solving, and critical thinking skills.
- Ability to make sound decisions, set timelines, and meet deadlines.