About the Role
Title: Director of Local Activation (Remote)
Location: US
Type: Full-Time
Category: Customer Service
Job Description:
***This is a remote position, but we are currently only able to hire within the U.S.***
Position Summary
Location3 is the premier partner driving digital transformation. Our proprietary technology, LOCALACT, is a cutting-edge platform that empowers franchises systems and multi-unit brands with advanced digital marketing and local advertising solutions. As the leader in local digital marketing, we are committed to helping business owners grow their digital presence, attract more customers, and boost bottom line revenue through LOCALACT and its comprehensive suite of digital marketing services. Our team is driven by a passion for supporting franchise owners in reaching their full potential.
We are seeking an experienced and dynamic Director of Local Activation to lead our growth initiatives by driving the adoption of LOCALACT among franchise business owners. This role is pivotal to our mission of helping franchisees maximize their digital marketing efforts, and the successful candidate will play a key role in expanding our market presence. As the Director of Local Activation, you will be responsible for generating new business by selling LOCALACT’s digital marketing solutions directly to franchisees and helping them understand the impact of our platform on their business growth.
In addition, the right candidate will embody our company values of being:
- WE LOVE NEW IDEAS – Curiosity is in our DNA
- WE ARE IN IT TOGETHER – Be a person people count on
- WE ARE PROBLEM SOLVERS – Thinking critically to bring solutions to the table
- WE DO THE RIGHT THING – Make choices everyone can stand behind
Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify, please let us know. Providing this information is completely voluntary.
Expected Salary – $70,000 to $85,000 annually depending on experience, plus commission.
Key responsibilities include, but are not limited to:
- Sales Leadership – Develop and execute strategies to sell LOCALACT’s digital marketing and local advertising solutions to franchisees, with a focus on driving monthly revenue growth.
- Revenue Growth – Achieve monthly and quarterly sales targets by enrolling new franchisees into the LOCALACT platform and increasing monthly recurring revenue through consistent enrollments.
- Client Education – Conduct presentations, demos, and consultations with franchisees to effectively communicate the value of LOCALACT and guide them in making data-driven marketing decisions.
- Relationship Building – Build strong, lasting relationships with franchisees and act as a trusted advisor, understanding their unique needs and aligning LOCALACT solutions to address those needs.
- Collaboration – Work closely with cross-functional teams, including marketing and product, to align strategies and ensure a seamless customer experience for franchisees.
- Market Insights – Stay informed about industry trends, competitive landscape, and customer needs, providing insights that shape the development of LOCALACT’s offerings.
- Performance Tracking – Utilize CRM and analytics tools and reporting to track progress toward sales goals, ensuring accurate forecasting and accountability to sales metrics.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree is a plus
- 7+ years of experience in business development, sales, or account management, specifically selling software or marketing services (technology, SaaS, digital) to franchisees
- Proven track record of meeting or exceeding sales quotas, especially in selling to small businesses or franchisees
- Strong understanding of digital marketing solutions, including paid media, SEO, social media, and local advertising
- Excellent presentation, negotiation, and communication skills, with the ability to influence decision-makers
- Ability to work independently and manage multiple priorities in a fast-paced, results-oriented environment
- Familiarity with CRM systems and performance-tracking tools