About the Role
Title: Senior Customer Marketing Manager
Location: New York City United States
Job Description:
Do you get a thrill from building programs that truly connect people? Have you s At Fireblocks we’re not just another tech company-we’re a market leader with a growing base of 2,000+ customers who are shaping the future. We’re looking for a professional with the vision and drive to build a world-class customer advocacy & engagement program.
In this role, you will create both meaningful and scaled engagement with our customers. You’ll be the architect behind our programs, from strategy to execution. Imagine developing digital campaigns that inspire our customers to share their stories. Picture an annual customer conference that’s more than just an event-it’s the highlight of their year. And so much more.
Key Responsibilities:
- Design and implement a customer advocacy strategy that prioritizes our top and diversified customers, transforming them into brand ambassadors. You may be surprised with the abundance of referenceable customers to navigate,
- Work closely with the marketing team to infuse customer voices into every campaign, content piece, and event, amplifying their impact.
- Drive digital and in-person customer education and engagement programs – including webinars, curated content, and growing our existing community events in collaboration with regional marketing.
- Take prominent part in our inaugural annual customer conference, SPARK, that not only showcases our company’s vision but also celebrates the achievements of our customers.
- Work hand-in-hand with customer operations to identify the best opportunities for improving customer communications and experience throughout their journey with us.
- Develop and track metrics that measure the effectiveness of our customer advocacy and engagement efforts, using data to continually refine and improve our strategies.
Requirements:
- 5+ years of demand or customer marketing experience in B2B tech software
- Proven track record of developing and executing successful programs that deliver measurable results, such as increased customer testimonials, customer engagement, and renewals and software upsells.
- Analytical mindset with a focus on using data to drive decision-making and continuous improvement.
- Strong project management skills, with experience in influencing internal teams.
- Self-starter with the ability to work independently, prioritize and get things done.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers and internal teams.