About the Role
Title: Staff Business Systems Analyst
, CRM
Location: San Francisco CA US
Type: Full-time
Workplace: Fully remote
Job Description:
At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within – by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.
We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.
The Role
We’re looking for a Staff Business Systems Analyst, CRM to join our IT Go-To-Market (GTM) Technology team. This is a senior individual contributor role focused on advancing the systems that power our B2B Commercial teams – including Sales, Marketing, Customer Success, and Revenue Operations.
In this role, you’ll lead the discovery, design, and delivery of solutions that optimize our go-to-market systems, with a primary focus on CRM. You’ll partner closely with cross-functional stakeholders to streamline processes, improve user experience, and ensure our technology stack supports scalable growth.
This is a key role in shaping how we connect our business strategy to systems execution. Success in this role requires a strong understanding of go-to-market processes and experience designing solutions in CRM systems. If you thrive in a high-growth, collaborative environment and are passionate about enabling go-to-market teams – we’d love to meet you.
What you will do:
- Act as a strategic thought partner to Revenue Operations, translating business needs into clear, scalable solutions.
- Serve as a subject matter expert on CRM, as well as the broader GTM systems landscape.
- Lead complex CRM initiatives with minimal oversight, from problem framing to rollout, aligning solutions with business objectives.
- Create and maintain comprehensive business documentation, including use cases, data flows, and process diagrams.
- Support change management efforts with cross functional partners for successful adoption of technologies and capabilities by end users.
This is a remote US role with a slight preference for candidates based in PST.
Requirements
We would love to have you on our team if you have:
- 7+ years of experience managing CRM platforms in an IT or Business Systems environment, ideally supporting B2B revenue teams.
- Deep understanding of GTM processes, including lead management, sales pipeline, renewals, quoting, and quote-to-cash workflows.
- Exceptional communication skills with the ability to influence and collaborate effectively across all levels of the organization.
- Strong analytical mindset and the ability to lead cross-functional teams through complex system challenges.
- Hands-on experience with Hubspot CRM is required.
Nice to have:
- Experience in regulated industries such as wearables, medical devices, or consumer electronics.
- Familiarity with automation or integration platforms such as Workato.